Case studies

Work that moves
the needle.

A selection of projects where strategy met execution — and results followed.

01Destination Marketing

Launching a Lifestyle Destination from 5 Stores to 97% Occupancy

Joined during the early launch phase with only 5–6 stores open and built the full marketing engine from scratch — positioning, website, social, content, CRM, events, influencer strategy and agency management. Scaled to 50+ open tenants with 97% occupancy and delivered strong footfall and sales growth across an 11-month period.

Destination MarketingBrand StrategyGrowth

97%

Occupancy Rate

50+

Tenants Onboarded

5×

Footfall Increase

2023–Present

02Community & CRM

Building a B2B Trade Community of 800 Industry Professionals

Turned a leadership vision into a working B2B platform connecting a retail destination with ~800 interior designers and specifiers through a 22K-contact CRM. The community drives repeat visits, trade referrals and tenant connections — becoming a core commercial differentiator in a competitive retail landscape.

CRMB2B CommunityRetention

Key outcome

22K-contact CRM built

2023–Present

03Social Media Growth

Growing Two Lifestyle Brands from Near-Zero to 45K+ Combined Followers

Scaled a flagship lifestyle brand's Instagram from ~500 to ~30K followers and built a sister brand from zero to ~15K — a combined gain of 45K+ across Instagram, TikTok, LinkedIn and Facebook. Activated 40+ influencers including mega creators, driving sustained organic reach and brand awareness across the UAE design and lifestyle space.

Social MediaInfluencer StrategyContent

Key outcome

45K+ followers gained

2023–Present

04Brand Building & GTM

Taking an EdTech Startup from Concept to 55K Followers and 42K Learners

Joined at early concept stage and shaped the brand, positioning and go-to-market strategy across three markets. Built and led a 7-person marketing team, grew the brand to ~55K organic followers and an internal database of ~42K students through viral content, influencers, referrals and partnerships. Supported organisational growth to 30+ full-time staff and 45+ instructors.

Brand BuildingGTMTeam Leadership

Key outcome

55K followers, 42K database

2021–2023

05Corporate Learning & New Business

Originating 40+ Corporate Learning Deals Across Banking, Telecom and NGO Sectors

Originated and closed 40+ corporate learning engagements valued at approximately $10K–$50K each with organisations across banking, telecommunications and the non-profit sector. Also launched 40+ professional programmes and coordinated development of an EdTech platform from concept through content architecture and launch across three markets.

New BusinessCorporate LearningEdTech

Key outcome

$10K–$50K per deal

2021–2023

06Integrated Campaigns

Delivering $150K+ Integrated Campaigns Across FMCG and Retail Brands

Led account management for major FMCG and retail brands, delivering integrated campaigns valued at $150K+ each across TVC, outdoor and digital. Managed client briefs, budgets, approvals, production coordination and campaign delivery end-to-end. Also handled accounts across IPTV, e-commerce, medical aesthetics and hospitality sectors.

Integrated CampaignsAccount ManagementTVC & Digital

Key outcome

$150K+ campaigns delivered

2019–2021

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Work that movesthe needle.

Launching a Lifestyle Destination from 5 Stores to 97% Occupancy

Building a B2B Trade Community of 800 Industry Professionals

Growing Two Lifestyle Brands from Near-Zero to 45K+ Combined Followers

Taking an EdTech Startup from Concept to 55K Followers and 42K Learners

Originating 40+ Corporate Learning Deals Across Banking, Telecom and NGO Sectors

Delivering $150K+ Integrated Campaigns Across FMCG and Retail Brands

Have a project in mind?

Work that moves
the needle.